The concept behind Organic Prospects was born in 2003 when Google Adwords marketers Greg Stinton and Aaron Warner dreamed of a way to wean off the their heavy dependence on Pay-Per-Click advertising. On the one hand they were very grateful to be making full time incomes advertising various affiliate offers through PPC's. On the other, they knew it wouldn't last forever, as competition and costs-per-click rates continued to rise exponentially. Astonishingly, Google Adwords marketing provided a great living for both Greg & Aaron for another 7 years until 2010. This was the year Google began its slashing and burning of affiliate accounts and the boys were forced to act quickly if they were going to continue their careers in online marketing.

Greg & Aaron soon discovered the value in acquiring home business prospects and emailing them various offers. The more prospects they acquired and contacted, the more money they made. This evolved quickly into a systematic process of acquiring, grading and filtering of the prospects based on genuine interest, to further increase their results. The process was refined on over 5 million prospects during the next 5 years.

With an efficient method of acquiring home business prospects via the top 15 social media sites, and a streamlined way of grading and filtering these prospects based on genuine interest, Greg & Aaron committed themselves to giving back to their peers. Only the home business prospects that meet Greg & Aaron's absolute highest standard of genuine interest are given the name "Organic Prospects."